In any business, procurement is one of the main departments that manage organisational spend. Whether it is procurement for business continuity such as inventory purchasing or procuring for business support if an organisation lacks a strategic approach or a clear procurement process, spending can easily get out of control and damage the company.
According to APQC’s Open Standards benchmarking about category management within procurement, studies show that companies that have started category management programs have a median supplier lead time of six days compared to 14 days for organisations that don’t use category management programs.
In terms of purchase order processing, the companies that have initiated category management programs have a median turnaround time of eight hours versus 15 hours for organisations that don’t use category management programs.
What Is Category Management?
Category management is a strategic approach to procurement where the company segments its bidding one all goods and services. The segmentation places goods and services in groups depending on the function they provide in the company.
Categories vary from one organisation to the next, however, typically they include
- Human resources
- Professional services
- Office management
- Travel and entertainment
A Category Manager’s Role
A category manager is a specialised procurement role. The person handles a specific category of goods or services. This person is in charge of strategic sourcing, creating a plan for the category, and providing oversight for that category.
The category manager handles the supply chain relationships for their category roll. As such, they need to have a background in the category they are handling. For example, an IT category manager needs to have a degree in computing so they can help make purchasing decisions by justifying the need for a purchase to stakeholders and to make sure they are getting the correct product assortments.
Some senior procurement executives believe that the category manager role could be split into a domain expert role and is a purchasing manager role. The domain expert manages stakeholder relationships while the purchasing manager focuses on adding value procurement services.
The Category Management Process
There are a variety of ways to develop a category strategy, but no matter what category management approach you choose to use, there are a few things to consider.
- Definition: What do the different categories and subcategories need to be?
- Spend analysis: How much spending will go to each category and its subcategories?
- Market analysis: What does the supply market look like for each category? Does it fit your needs as a customer?
- Improvement: At this stage, the market intelligence from the market analysis is applied. This may lead to a change in the scope of work, finding a new supply base, finding new vendors, or a change in the specifications.
- Continuous application: The knowledge is continuously applied through strategic sourcing and transactional purchasing.
It can be broken down into a six-step process:
Initiate: Define the categories procurement will manage.
Prepare: Establish visions of each category so that the category manager can remain aligned with the company vision. For instance, if it’s part of the company’s vision to support local business, then the category manager needs to focus on working with local suppliers as much as possible.
Prioritise: Set objectives as part of the process to reach the vision. This could be as simple as aiming to source at least half of the products from suppliers in your local area (city, state, region) within three years. Keep the objectives SMART to make results easier to measure.
Define: Next, define the strategies to be set as the next part of the process. They should reflect the objectives. For instance, one could contact all suppliers within a 50-mile radius and invite them to bid for all indirect cost contracts.
Implement: After the strategies have been agreed upon and approved, the category manager must work with stakeholders to get their support.
Maintain: To ensure strategies are implemented and objectives are reached, the category manager should set KPIs or service level agreements (SLA) for monitoring to evaluate performance. Aim to keep these SMART, as well, to make them easier to measure.
Improve: At regular points, as best determined by your industry, evaluate the current categories. Procurement constantly evolves, so a category that was relevant at the start of the quarter no longer remains such. It could be that it moves from direct to indirect, becomes non-critical, or becomes obsolete. Taking time to review the categories ensures they are always relevant and in sync with the overall corporate vision.
“Bear in mind, the process is not set in stone, and not all category managers and organisations will find all of the stages relevant. It should be used as a starting point for building a solid category management process.”
For effective category management, you need:
- An analysis of your company’s strategic goals; tying sourcing to those goals.
- Supplier performance data
- Updated pricing analysis for local and international markets as well as the current trends.
- A current analysis of organisational spin versus marketing data and benchmarking KPIs to identify areas where you can improve
- Analysis of any savings you game through substitutions, compliance, and negotiations.
- Continuous engagement among all stakeholders to ensure that everyone is in agreement with the company’s purchasing decisions.
Benefits of Category Management
Centralising spend data. Consolidating and centralising your spin the data makes it easier to track, log, and report. If you find that the spend analysis shows it would be cheaper, there are also opportunities to outsource.
Better supply chain management and supplier relationships. By helping to organise procurement team resources, it’s easier to build stronger relationships and gain a better understanding of how each category contributes to risk management.
Better vendor risk management. Using category management, a company is better able to get an in-depth understanding of each of their vendors. By understanding the operational risks associated with a supplier, they can benchmark things so that when they deal with other suppliers in the category and subcategory, they know what they are dealing with.
Opportunities for cost savings. Cost management leverages expertise and experience to gain insight into a category and subcategories aiming to create value with each purchase.
Benefits from holistic spending. Strategic sourcing brings in economies of scale. By making purchases for the long term in different product categories, the category manager can offer higher volumes or larger scopes of work to the suppliers. In the end, this saves time by avoiding repetitive transactional purchases and also provides negotiation leverage for the company to secure better pricing.
Procure to (P2P) Process. When dealing with one supplier in a certain category has been perfected, it can be replicated when dealing with other suppliers in the same category instead of coming up with a unique process for each supplier.
A streamlined business strategy. When working on a strategic business plan, category management is helpful because it ties specific goals to strategic purposes. If a company is planning to expand its operations within the next five years, for instance, category management in equipment and machinery provides a more streamlined strategy since the company will be able to identify suppliers and sources of capital ahead of time.
No matter the industry, any business can benefit greatly from adopting a category management strategy as part of its procurement thus practices. Proper category management has the capacity to add value by reducing supply chain risk. Organisations are able to find opportunities to manage demands, and forest greater compliance of standards, and ultimately improve cash flow management.
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